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Sonder Apartments: A Hybrid Hospitality Model
Sonder has carved a niche in the travel industry by offering a unique blend of hotel amenities and the comforts of apartment living. This model aims to cater to travelers seeking more space and independence than traditional hotels provide, while also ensuring a consistent and reliable experience.
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Key Features and Characteristics
Blending Hotel and Apartment:
Sonder operates furnished apartments, providing guests with kitchens, living areas, and laundry facilities, which are often absent in standard hotel rooms.
Simultaneously, they maintain professional management, offering services like cleaning and customer support, similar to hotels.
Technology-Driven Experience:
Sonder heavily relies on technology, particularly their mobile app, for check-in, check-out, and guest communication.
This digital approach allows for streamlined operations and on-demand services.
Target Audience:
Sonder appeals to various travelers, including those seeking extended stays, families, and individuals who prefer the convenience of apartment-style living.
It is a good option for people who want to save money on food, by being able to cook, and for people that want to do laundry.
Relationship with Marriott:
Recently, Marriott International and Sonder Holdings have made a long term licensing deal. This will add Sonder units into the Marriott bonvoy system. This will add over 9000 units to the Marriott system by the end of the year.
This will allow people to earn and redeem Marriott bonvoy points at Sonder locations.
Advantages of Sonder Apartments
Increased Space and Amenities:
Guests enjoy more room to relax and the convenience of home-like amenities.
This is very helpful for longer stays.
Cost-Effectiveness:
The ability to cook meals can significantly reduce dining expenses, especially for extended stays.
Consistent Quality:
Sonder manages its properties, ensuring a standardized level of quality and service.
Tech friendly:
The app based system makes check in, and other hotel like services easy to use.
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Considerations
Variability:
While Sonder aims for consistency, the specific features and quality of apartments can vary depending on the location.
Hotel vs. Apartment:
Depending on the length of stay, and travel style, sometimes a traditional hotel, or traditional rental like airbnb, may be a better option.
Loyalty programs:
Prior to the deal with Marriott, Sonder did not have a loyalty program. Now with the Marriott deal, this is changing.
In summary:
Sonder offers a compelling alternative to traditional hotels, particularly for travelers seeking a balance of comfort, convenience, and value. Their technology-driven approach and focus on apartment-style living have positioned them as a significant player in the evolving hospitality landscape.
